Our Philosophy

For a new toy culture

For a New Culture of Play

We are TicToys, a toy maker and workshop based in Leipzig. We create active games for kids & adults – original play ideas with plenty of room for creativity and the ambition to make something truly distinctive.

From the first idea to the finished product, we stay closely involved in every step. In our Leipzig workshop, we work with wood, sew, finish and assemble by hand – supported by specialised manufacturing partners.

tictoys-tualoop-ring-game-throwing-game-outdoor-spiel

Encourage movement

We create active games for kids, teenagers and adults that invite people to balance, throw, catch, build and experiment. Along the way, coordination, dexterity and body awareness are challenged in a natural, playful way.

Room for creativity

For us, good toys should leave space for your own ideas. Our games do not define every step, but encourage experimenting, discovering and inventing – creating open-ended play that can develop in new ways again and again.

Play time instead of Screen Time!

We want to show how much fun analog play can be: touching, trying things out, building, throwing, balancing and discovering new ideas together. When play is genuinely engaging, time away from screens happens naturally – not through restriction, but because the game itself is fun.

Open for all

Our games are not shaped by gender stereotypes, but by curiosity, movement and the joy of play. Many TicToys products can be rediscovered at different ages and are especially well suited to bringing children, teenagers, parents and grandparents into play together.

Movement is not training

At TicToys, the focus is not on following a training programme, but on the joy of play. Movement comes from curiosity, challenge and the desire to try something one more time – without pressure to perform.

Made in Germany & Europe

A large part of our toys is made in Germany in cooperation with specialised family-run businesses, craft workshops and social organisations. Many production steps also take place in our own Leipzig workshop.

Only our cork we source from Spain & Portugal.

tictoys-das.brett-produktion-wood-pefc-sustainability

Quality Designed to Last

We create toys that are not meant to become boring or obsolete after just a few weeks. Good craftsmanship, robust materials and play ideas that can be rediscovered again and again are therefore central to our product development.

We combine traditional craftsmanship – such as woodturning from the Erzgebirge region – with modern product development and manufacturing techniques.

Rethinking Materials

For every product – and for our packaging – we choose materials based on what makes functional sense and best suits the play idea. These include beech wood, cardboard, cork, textiles and biobased plastics.

We enjoy exploring what different materials can do and deliberately look for new approaches in product development. With Tualoop, for example, we started using Arboblend®, a biobased plastic, as early as 2013 – at a time when such materials were still rarely used in the toy industry.

With corkolores, we explore the possibilities of materials such as cork textile, cotton and millet – as well as the limits that still exist today. With flup, we are taking our first steps towards a circular economy by giving discarded bed linen a new purpose.